Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

This should be posted and reposted and reposted again.  Spend the 20 minutes to watch it all.

Fast food has taken over the whole country. We know that. The big brands are some of the most important powers, powerful powers in this country. Supermarkets as well. Big companies. Big companies. 30 years ago, most of the food was largely local and largely fresh. Now it’s largely processed and full of all sorts of additives, extra ingredients, and you know the rest of the story. Portion size is obviously a massive, massive problem. Labeling is a massive problem. The labeling in this country is a disgrace. They want to be self … They want to self-police themselves. The industry wants to self-police themselves. What, in this kind of climate? They don’t deserve it. How can you say something is low-fat when it’s full of so much sugar?